Getting Started with Arc XP Subscriptions Offers
The Arc Subscriptions Offers tool allows marketers to easily manage products and marketing campaigns to drive their business forward.
To start using these views, select any product and select “View new design.” You can change to the old version at any time if you do not feel confident in using the new experience when creating a product or adding a new price.
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Products
Arc Subscriptions is oriented around selling digital products. To build compelling Offers and Campaigns, marketers start with creating Products and Prices. This can quickly be done in the Products tab by selecting “Create Product.” This screen will also show a list of all the products configured in your environment.
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After selecting “create product” you will need to enter your Product Name and the SKU. The product name can be changes but the SKU is the unique identifier for this product and cannot be modified once created. You can begin to add your product details on the Edit Product screen once the product has been created.
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The side bar provides an overview of when and where the product was created. Product has a few attributes, which can be used to render offer pages
sku (required) — the is unique, immutable tracking name that you provide when creating a product.
name (required) — the customer-facing display name of the product
description — the customer-facing summary of the product
image — a depiction of the product
features — a list of benefits of the product. Each feature has a style, which can be used to style it in the front or drive an alternative rendering
allowed associate subscribers — You can offer the ability to share this subscription product with a finite number of users, such as family members.
Pricing Strategies
Each subscription product needs at least one pricing strategy, which is a sequence of rates the customer will be billed. You can configure one time or recurring payments. To set up pricing strategies for your organization, click the Create price button in the Product screen.
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You either create a price from scratch by clicking ‘create price’ or hovering over the right hand side of an existing price and cloning it.
Each price belongs to one product, but a product can have multiple prices.
Example hierarchy
Product: All Access
Pricing Strategies:
All Access -- retail -- monthly
All Access -- retail -- annual
All Access -- first 12 weeks discounted -- monthly
All Access -- first 12 weeks discounted -- annual
Using these example products and pricing strategies, you can create an offer that features the All Access product and gives customers two pricing options: Discounted Monthly and Discounted Annual.
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The priceCode is a unique identifier per price, our system is creating automatically a priceCode each time a new price is created.
Changing Price Currency
Your default currency is configured in the Setting Admin and can be updated at any time. When changing the default currency, previously created currencies are not impacted.
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To request to add a new currency as a price option, contact Arc XP Customer Support.
Offers
Once you have your products and prices configured, you can build offers to showcase what you’re selling. You can view existing offers and filter by publish status by click on offers in the secondary nav.
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Click create offer to start a new offer. Give your offer a name and select which template should be used to render the offer. The templates select list is configured in settings and should resolve to a PageBuilder page.
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Next up, add a headline, subheadline, and disclaimer as needed. Adding images is also optional.
Custom variables provide a way to add arbitrary key/value pairs to your offer response, which is helpful to extend the fields that are configurable in the UI.
Add at least one product to the offer. Each product must have at least one pricing strategy. A product can feature two or more pricing strategies, typically used to highlight different term lengths.
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Add one or more campaign code. This code is what you’re use in your marketing and provides a way to gate access to an offer. For example, you can run a flash sale that last three days like this:
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When configuring campaign codes, you can specify if it can be used by customers with an existing subscription by configuring the allowed uses.
Finally, you’re ready to share your offer with the world. Hit the publish button in the top right hand corner and start sending traffic to a valid campaign code.
Products, prices and offers all have a “published” status, but you only need to publish the offer. All products and pricing strategies that are included in that offer will be marked as published as well. Once an entity is published, only limited changes are allowed so that existing customers’ subscriptions are not affected.
Quick Create Reference Sheets
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