Content Testing dashboard
The Content Testing dashboard in PageBuilder Editor allows you to monitor all current and past content test experiments and gain insights into your tests' performance with new metrics like spread, impressions, and lift.
To learn how to run content tests in your pages, see Creating content tests with Bandito.
Prerequisites
Content testing is an add-on feature that costs extra. Contact your Technical Account Manager if you are interested in using this functionality.
All users with the Access PageBuilder Editor permission can navigate to the Content Testing dashboard.
Upon opening the Content Testing dashboard, you see all your active and past Bandito content test experiments in one place. When you create and publish a new experiment, it dynamically appears in the dashboard.
Tip
Use the Search bar to locate a particular block in the Content Testing dashboard table.
In the Content Testing dashboard, you see a table with the following information for each test:
Column Title | Definition |
|---|---|
Test Block Name | The default block’s name. This name matches the block’s display name for the page in the Curate workspace. |
Page Name | The PageBuilder Editor page test is running on. |
Created Time | The time when the Bandito content test was published and activated. |
# | The total number of variants, including the control block. Example: If you have a control block and two variants, the number in the column is 3. |
Status | Details the latest status of the test. Options include:
|
Default CTR | Click-through rate (CTR) for the default block (control variant). |
Winner CTR | Click-through rate (CTR) for the winning block variant. |
Spread | Calculates how much better the winning variant performs than the default variant. |
Impressions | Shows the total number of times any variant was shown to users. |
Lift | The number of clicks gained or lost by running the test. Based on whether the test gained or lost clicks, the display is:
For a more detailed explanation of lift, see ???. |
For active content tests, when you click on the test name, it opens the default block and the page it is on in the PageBuilder Editor.
Lift measures the extra clicks gained by running your Bandito content test compared to only using the default variant. Bandito differs from traditional A/B testing by automatically routing more traffic to better-performing variants over time.
Mathematically, lift is calculated as follows:
When lift is negative, it means your default variant outperforms the alternatives. Bandito automatically redirects traffic to higher-performing options, ensuring visitors see the most engaging content.
Other times, CTRs from the winner and control variants are the same. When these metrics match, one of the following scenarios occurs:
The
control variantis currently winning the test.The test is new, and
variantshave identical CTR scores. You can check their scores by hovering over the flask
or visibility 
icons next to each variant in the PageBuilder Editor Curate workspace.