Arc XP Subscriptions Retail
Arc XP Subscriptions Retail empowers your marketing team to manage subscription products, launch targeted offers, and build effective campaigns, all without relying on developer support. The Retail vertical provides tools to configure and promote subscription offerings that drive audience engagement and business growth.
Retail includes four core components: Products, Offers, Campaigns, and Group Packages. These tools are interdependent and designed to work together, helping you move quickly from product creation to campaign execution.
Products: Defining what you sell
The Products page is the foundation of the Retail vertical. Here, you define the items your subscribers can purchase, including pricing and access entitlements. Each product is identified by a unique SKU and can support multiple price points, allowing for flexible subscription tiers and targeted promotions.
We recommend keeping your product catalog lean. Use Offers and Campaigns to create tailored promotions rather than duplicating products for each scenario.
See Managing products.
Offers: Tailoring your pitch
The Offers page lets you turn products into compelling promotions. Offers define how a product is marketed, including its messaging, pricing, duration, and target audience. Offers are essential for seasonal deals, customer win-back strategies, and tiered pricing models.
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Campaigns: Monitoring and optimizing
The Campaigns page helps your team manage performance across multiple live offers. With customizable table views, you can compare current and past campaigns, monitoring engagement, and identify opportunities.
See Viewing campaigns.
Group Packages: Expanding access
The Group Packages page lets you offer enterprise and shared subscriptions, like for a corporate office, educational institution, or household, as well as gift subscriptions. You can define access by email domain, IP address, or individual invite.
Prerequisites
To access and use the Subscriptions Retail application, ensure you have the following permissions:
Access Subscriptions - allows users to see a link to Subscriptions in the Arc XP navigation bar and dashboard and access the application.
Subscriptions: Retail - allows users to view and search offers and libraries, as well as manage user data.
Getting started
To start working with the Retail application, refer to the following documentation: