# Configuring product feature styles

Source: https://docs.arcxp.com/en/products/subscriptions/managing-subscriptions-settings/configuring-product-feature-styles.html

Use the Product feature styles page to control how product features display in your application.

A product feature is a list of benefits associated with your digital product. You add features to products to showcase their value to potential customers. Each feature has a style attribute used to control how it displays on the front end.

When you create a style, it becomes available to your Marketing team in the **Style** drop-down menu when they add product features and create offers. To learn more, see [Configuring your offers](https://docs.arcxp.com/en/products/subscriptions/arc-xp-subscriptions-retail/configuring-your-offers.html).

## Scenario: Creating a Premium style

As a digital administrator at a digital newspaper, you want to highlight the benefits of your premium subscription, which include features like _Exclusive interviews_ and _Interactive graphs_.

You use the Product feature styles page to create a new style, Premium, so your Marketing team can accurately highlight the value proposition of that offering.

Your saved style appears in your Marketing team’s **Style** drop-down menu. When the Marketing team creates a product feature list, they apply different formatting options to maintain brand consistency while highlighting this style’s selling points.

## Procedure

## Setting product feature styles

To add a style, complete the following:

1. Navigate to **Subscriptions > Settings > Offers > Product feature styles**. The Product feature styles page opens.
2. Enter a style name in the text field.
3. Click **Add style**.
4. Click **Save**.

The style becomes available in the **Style** drop-down menu when you add product features.

To delete a style, click the trash icon ![icon_delete_task.png](https://docs.arcxp.com/images/learning-center/image/img-0d078868aa5e151dd6bee2a417002cea.png) next to each row > **Save**. Your changes reflect automatically.