# Adding CDP user segments

Source: https://docs.arcxp.com/en/products/subscriptions/managing-subscriptions-settings/adding-cdp-user-segments.html

Use the Customer Data Platform (CDP) User Segments page in Subscription Settings to reference audience groups that are already defined in your CDP. Arc XP does not create or categorize user segments; it simply pulls in the segments from your CDP so they can be applied to content targeting and metering rules.

By connecting CDP user segments with Arc XP’s Paywall, you can:

- apply existing audience segments to paywall rules. See [Configuring paywall rules](https://docs.arcxp.com/en/products/subscriptions/arc-xp-subscriptions-paywall/configuring-paywall-rules.html).
- streamline registration processes. See [Implementing Arc XP Identity Flows for Registration and Access](https://dev.arcxp.com/subscriptions/identity/build/implement-registration-login-one-time-access/).
- optimize when and how subscription offers are shown to users. See [???](urn:resource:component:117703).

## Scenario: Targeting morning readers with special offers

As a digital subscription administrator, you want to show subscription offers to your morning readers.

To do this, you first create a user segment in your CDP for those who frequently visit during morning hours. You name the segment `Morning Reader` and assign it the value `MORNING_VISIT_SEG` within your CDP.

After Arc XP pulls in this segment, you can create paywall rules that specifically target `Morning Reader` users and display customize subscription offers to them.

## Procedure

## Adding CDP user segments

To set your CDP user segments, complete the following:

1. Navigate to **Subscriptions** \> **Settings** \> **Offers** \> **CDP User Segments**. The CDP User Segments page opens.
2. Enter a **Value** and **Name** for your segment.  
The **Value** must match your CDP provider’s value.  
The **Name** is a custom value you assign to categorize your CDP user segment when you add them to your paywall rules.
3. Click **Add segment**.
4. Repeat steps 2 and 3 to add as many CDP user segments as needed.
5. Click **Save settings**.

After setting these segments, you can proceed and configure your paywall rules. To learn more, see [Arc XP Paywall: Customer Segmentation Targeting](https://dev.arcxp.com/subscriptions/how-to-guides/arc-xp-paywall-customer-segmentation-targeting/).